The SINGHA BEER story told in a Mural Painting

Wall Panel 9    
Singha Wall Panel 1  

Praya BhiromBhakdi's sons, Vidya and Prachuab, helped expanded sales of the brewery's first beers all over Thailand. Vidya created the sales network and introduced Singha Soda mixer to the Thai people, which is still the market leader to this day. Prachuab, Thailand's first brewmaster, steered the brewery into the latter part of the 20th century, protecting the brewery's market leader status.

 

This Panel #9 shows the Praya's sons, Vidya (left) and Prachuab (right) on the map of Thailand, surrounded by the brewery's different beer brands in the beginning, with the old Singha logo in red at the bottom, and the new Singha logo in gold at the top.

Vidya is seen holding a bottle of Singha Soda, which he saw to success. He also set up the sales network around the country. Prachuab is seen holding a bottle of Singha Beer, as the company's CEO and the Face of Singha. With his leadership, the brewery remained the market leader in Thailand.

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© Bing Soravij BhiromBhakdi 2012  
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